The Endocrine Society has recently created its own publishing imprint, the Endocrine Press, which will be a home for books and other content that encompass the world of endocrinology.
“Endocrine Press is designed to be a diverse comprehensive book publishing program which will allow basic and clinical investigators and clinicians access to authoritative content on a variety of endocrine issues,” Janet A. Schlechte, M.D., University of Iowa Hospitals and Clinics and chairperson of the Endocrine Press Task Force. “A longer term benefit will be the opportunity to provide primary care providers, allied health professionals and the public with trusted content on common endocrine disorders.”
Not strictly a book publishing arm, Endocrine Press was created due to a variety of factors surrounding the flux in the medical publishing world caused by economics, technology, as well as the splintering and maturation of the science and practice of endocrinology. Therefore, it was deemed necessary to create this imprint to appeal to members and non-members alike. Aside from books, the imprint will also handle non-journal content and possibly an image library in the future.
“Endocrine Press will be the new home of all the peerreviewed content published by the Endocrine Society that is suitable for citation,” according to Maxine Aldred, Director, Books Development, Endocrine Press. “We will be exploring topics that we have not pursued in the past that will be suited for both the doctor as well the layperson.
It is information that both audiences can benefit from.” It has long been a goal of the Society to position itself as the trusted authoritative source of knowledge that drives sound health and science policy as well as informing the public. To that end, the Endocrine Press will provide an ideal vehicle for delivering such authoritative data to all market segments beyond the roster of Society member rolls. Aside from reaching the desks of physicians across all practice spectrums, the materials from the imprint should connect with allied health professionals as well as the broader public.
The development of Endocrine Press was also needed as a way to actively manage and maintain the Society’s peer-reviewed published content with a centralized approach, according to Aldred. “We will be delivering content in formats the Society has never attempted before,” she says, adding that the content will be available in print as well as in deliverable sources such as e-books, iPads, tablets, and even smart phones.
Another improvement from the Society’s previous method of publishing is that the books’ bibliographic records will be deposited in the Library of Congress. This benefits the Society by allowing its content to be accessed by a wider audience. “When your content is discovered by a librarian, they keep a record of it and it then goes out to a larger community,” Aldred explains. “Discoverability will help raise the Society’s awareness, because it allows more people to discover the content — or at least the titles — and it direct them back to the source.” This also drives revenue since these new audience members know where to go when they want to purchase the content.
The Society is also pursuing relationships with outside sales agents, most notably Amazon.com and ebrary. While everyone knows Amazon’s impact, ebrary is an international distributor of e-books to academic, professional, corporate and public libraries.
Some of the upcoming 2013 titles are Diagnostic Dilemmas 2nd Edition, 2013 Meet-the-Professor: Endocrine Case Management, Clinical Practice Guidelines Compendium 2013, 2013 Endocrine SelfAssessment Program (ESAP) and 2013 Pediatric Endocrine Self-Assessment Program (ESAP).
Details on how to submit a book proposal and calls for submissions will be released soon.
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