The Society hosted a Diabetes Awareness Month Twitter chat on Nov. 9 to raise awareness of the dangers of hypoglycemia. Twitter users saw the event hashtag, #EndoChat, an estimated 1.2 million times in the days leading up to the discussion and during the chat itself, according to the social media analytics firm Symplur.
The event successfully engaged several key stakeholders:
- The National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) participated in the discussion. NIDDK’s Twitter account has more than 3,400 followers.
- The American Geriatrics Society’s Twitter chat posts were seen by Twitter users an estimated 115,300 times.
- The U.S. Department of Health and Human Services’ Office of Disease Prevention and Health Promotion tweeted 13 times leading up to and during the chat.
- The Pharmacy Quality Alliance (PQA) and medical trade publication Medscape also joined the conversation.
Follow @TheEndoSociety for announcements about future Twitter chats and other Society programs.
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